Vitamin Water Controversy – Vitamin Water zero
Posted by easy eco blog, March 12th, 2010

photo credit: TheTruthAbout…
Is Vitamin Water super water or a virtual soda like drink in disguise? Vitamin Water recently made the news. Center for Science in the Public Interest sued Coca Cola who owns Vitamin water over deceptive and unsubstantiated claims on its VitaminWater line of beverages.
“Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as “defense,” “rescue,” “energy,” and “endurance.” The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.”
“In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.”
Vitamin Water may provide do harm than good because many of the flavors are filled with sugar and caffeine that offsets any possible positive effect of vitamins. One 500ml bottle had 8 teaspoons of sugar, 82ml of caffeine. “consumers not to drink more than two bottles a day because of the caffeine content (82 milligrams) and [the label] recommends it not be taken by children or pregnant or lactating women.”
How about sticking to plain old water?
Apparently Vitamin Water is listening. In 2010, they introduced a new line of drinks for a weight-conscious market called Vitamin Water zero that has 0 calories per eight-ounce serving. It uses sweeteners from Truvia, a high-purity extract of the stevia leaf.













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