
We like Chipotle Mexican Grill and their food, but noticed that our local location has had a “We are not serving Natural Chicken” sign on the counter for a number of months. They advertise that they attempt to use meats without hormones or antibiotics. We decided to investigate and found some interesting details. Chipotle endeavors to use as much natural chicken as possible, but does not guarantee this. We have seen figures showing that 66% of the chicken meets the standard. This is sort of false advertising, when pure, natural ingredients are promised, but rarely used. What are the issues behind this, supply, profits?
One interesting issue is the fact that they only use chicken dark meat and not chicken white meat. Local vendors have trouble just supplying dark meat, as demand for natural chicken has waned with the economy. Granted, Chipolte serves up a lots of chicken, given its numerous locations and high demand, but needs to upholds its principles. How about switching to white meat or better yet, a blend of white and dark meat, which is how chickens come!







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