photo credit: crd!

SC Johnson, makers of Pledge and Windex has a new site that lists ingredients in their products.    I noticed that the website contains most of their products, including the Windex products shown on the home page of the site.  You no longer have to dig for MSDS documents. Clearly the green oriented brands like Seventh Generation, Method, and the like are starting to affect the mainstream brands.

SC Johnson created their own Greenlist label to indicate how green their products were. A consumer, Wayne Koh has actually sued them over this label.

“Through our Greenlist™ process, each potential ingredient receives a rating from 3 to 0. An ingredient with a 3 rating is considered “Best,” 2 is “Better,” 1 is “Acceptable” and 0-rated materials are used only on a limited, approved basis when there is not a viable alternative. Whenever possible, we work toward replacing these 0-rated materials with those that have a preferable environmental or health profile.”

A consumer who sued cited paying about 50% more and not getting a product that was very green.

This article describes the efforts and covers the controversy behind some chemicals like monoethanolamine in Mr Clean and Formula 409. 2-butoxyethanol in Simple Green is another chemical that I would just avoid.