The new eco friendly Sony KDL-40VE5 eco 40″ LCD HDTV is now available. All the desirable specs: Full HD 1080P, 120Hz refresh. Price around $1100.

Plus new ones we like to see:

“High-efficiency HCFL backlight that provides optimum brightness and reduces power consumption up to 50 percent versus Energy Star 3.0 requirements. In fact, this set consumes only 90 watts” – A similar model lacking these new features, the Sony 40″ KDL-40V5100, uses 155 watts.

“This HDTV has a Presence Sensor which detects if you’ve stepped away from your TV and automatically turns the picture off. If after 30 minutes, the sensor still doesn’t detect movement in the room, the set turns off completely.”

“The VE5 is equipped with a new Energy Saving Switch which reduces power consumption of the TV to zero when you’re not watching television.”

“Dim the lights to watch a movie and the integrated Light Sensor automatically adjusts to your room’s ambient light and lowers the brightness of the TV’s backlight to conserve energy”