The use of the term “Natural” to describe a household cleaning product or personal care item does not mean much, while the term “Organic” is closely regulated. Whole Foods Nature’s Power Laundry detergent includes the ingredient SLS (Sodium Laureth Sulfate) and has been called an eco friendly household cleaning product. This chemical is used in many cleaning products and can be made from coconut oil, palm oil, or petroleum. How natural is this? A plant based version is more green, but it is still the same chemical compound.

SLS is a major concern because the creation process generates trace amounts of 1,4-dioxane, a carcinogen.

There are no guidelines currently for using Natural in a product description, hence it is being overused all over the place as it does help Sell products. Most companies claim a product to be Natural if the ingredient came from nature. Not everything from nature is safe. How many poisons exist in nature? A ton. Read the rest of this entry »